A dog breeder website that is not renting space to a marketplace.

Where the marketplace ends and your site begins

Good Dog and the AKC Marketplace are where a lot of buyers start, and a listing there's worth having. It sits on their web address, under their terms, and it shows what their page has room for.

Your own site is where the buyer goes next, to check the list at the top of this page: who you are, what the parents were tested for, what the contract says, what a puppy costs and how the wait works. It is also the address Google and ChatGPT tie to you rather than to the marketplace.

A listing you rent can change or go whenever the terms do. A site you own stays put.

What a kennel build includes

• Litters that manage themselves. Add a litter, add the puppies, mark one reserved. The cards, the announcement bar and the facts behind the page all move together.
• Health testing shown properly. OFA results typed out with dates and linked to the record, the CHIC number where the breed has one, and the sire and dam on a page a buyer can send to their vet.
• The application. Your screening questions on your own web address, with the answers in one list rather than scattered through an inbox.
• The move. Off whatever builder you are on, with every old address redirected.
• The words. Price, the waitlist, what happens next, and the FAQ that stops the same emails.

The line most kennel sites are missing

Some states require your license number to appear in the text of an advertisement, and a website is an advertisement. Pennsylvania spells that out, Texas requires it conspicuously in every advertisement, and several states prescribe exactly what a buyer must be given in writing at the point of sale.

It's rarely done and rarely mentioned. There's a plain explanation, with the citations, on what a breeder site needs. It isn't legal advice and your state is the one that matters.

Questions

How much does a dog breeder website cost?

Builds are $2,200, $3,400 and $4,800 with a care plan from $150 a month. Everything is published on the prices page, and what the rest of the market charges is on the cost page.

Do you handle the litter pages when a litter is born?

The site handles them. You add the litter and the puppies once, and the announcement bar, the availability cards and the facts behind the page all follow. That's included rather than billed per litter.

Can you show health testing from OFA?

Yes, with the results typed out and linked to the OFA record where one is published, plus the CHIC number if the breed has one. A link to one result shows that one result. The CHIC number shows the breed's full set of tests was done, which is why it's the better thing to publish.

I sell out of state. Does that change anything?

It changes what has to be on the site. Some states require a license number in the text of an advertisement, and a website counts. There's a plain explanation of that on our what a breeder site needs page.

Do you do AKC Marketplace or Good Dog instead?

No, and you don't have to choose. A marketplace listing is where a buyer finds you. Your own site is where they go to check you, and it's the address that stays yours whatever a marketplace changes. Keep the listing, and have a site of your own for the buyer to check.