Foundation
$2,200to build
A dated site, one or two litters a year, mostly local buyers.
Home / Packages
Prices
Prices, published.
Every number we charge is on this page. There's no quote form, and nothing here changes because of who is asking.
Before a build
Not everybody needs one. Before you spend anything on a build, you can find out what your site says and what the AI answers say about you.
The report, $25. A person reads your site, asks ChatGPT and the others what they say about your cattery and who they name instead, and writes down what to do in what order. All we need is your web address. Book a build within 30 days and the whole $25 comes off the price.
The build
One payment, then the site is yours. Every tier includes the move off your old builder, every old address pointed at its new page, and the plain facts behind each page that Google and ChatGPT read, because a site without those loses whatever ranking you already had.
Growth
$3,400to build
Being found for what buyers search, not just for the name you already have.
Authority
$4,800to build
Two breeds, or a breeding program and something else you run alongside it.
| What's included | Foundation | Growth | Authority |
|---|---|---|---|
| Pages of the site itself | 8 | 9 | 9 |
| Landing pages for places and searches | –no | 4 | 6 |
| Written articles | –no | 3 | 10 |
| Pages in total | 8 | 16 | 25 |
| In every build | |||
| Moved off Wix, Squarespace, GoDaddy or WordPress, with every old page address pointed at its new one | ✓yes | ✓yes | ✓yes |
| The editor: add, change and retire animals, and upload photos from a phone | ✓yes | ✓yes | ✓yes |
| The availability engine: one update moves the cards, the machine-readable facts, the popups and the banner across the whole site | ✓yes | ✓yes | ✓yes |
| Photo galleries and an inquiry form | ✓yes | ✓yes | ✓yes |
| The behind-the-scenes facts that Google and ChatGPT read, set up properly | ✓yes | ✓yes | ✓yes |
| Google's own reporting tool set up, so you can see what people searched to find you | ✓yes | ✓yes | ✓yes |
| For selling out of state | |||
| The landing pages chosen from what people are really searching, checked before a word is written | –no | ✓yes | ✓yes |
| The pages an out of state buyer needs: how the animal travels, and what happens between the deposit and go home day | –no | ✓yes | ✓yes |
| Your Google Business Profile set up. Google's video check has to be recorded by you, and we walk you through it | –no | ✓yes | ✓yes |
| For a second breed | |||
| A second breed with its own pages, its own search terms and its own health testing | –no | –no | ✓yes |
| Time to launch | Up to 2 weeks | Up to 2 weeks | Up to 2 weeks |
Not sure which one? The middle one is built for the commonest case, selling beyond your own town. Every build has the editor, so what separates them is the writing: four landing pages for the places buyers come from, and the pages somebody two states away needs before they will send a deposit. There's a working editor you can try if you would rather use it than read about it.
The care plan
Hosting, looking after it, and someone to write to. Six months minimum, then month to month.
Basic
$150a month
It stays up, safe and current, and gets looked at four times a year.
Standard
$250a month
Checked every month, kept in step with Google, and you can see how it's doing.
Premium
$350a month
It gets bigger every month, and you find out who is being named instead of you.
| What's included | Basic | Standard | Premium |
|---|---|---|---|
| Hosting, your web address, the padlock in the browser, and the settings that point the address at the site | ✓yes | ✓yes | ✓yes |
| Backups, uptime and security | ✓yes | ✓yes | ✓yes |
| The editor, and support for it | ✓yes | ✓yes | ✓yes |
| Unlimited small changes: wording, photographs, prices | ✓yes | ✓yes | ✓yes |
| Reply the same working day | ✓yes | ✓yes | ✓yes |
| A check of the whole site, with the small things it finds put right | every 3 months | every month | every month |
| Seeing how it's doing | |||
| A note of the changes made | –no | ✓yes | ✓yes |
| When Google changes how it reads or shows sites, your pages updated to match | –no | ✓yes | ✓yes |
| A monthly report: impressions, the queries you appeared for, and one AI check | –no | ✓yes | ✓yes |
| Making it bigger | |||
| A new page or article published every month | –no | –no | ✓yes |
| Competitor research: ten to fifteen buyer questions put to ChatGPT and the other AI answers, and who got named instead of you | –no | –no | ✓yes |
Any plan works with any build. Nothing in a plan depends on which build it sits on. A small site with a lot of ongoing work is a perfectly good thing to want, and it is what you'll get if you ask for it.
What the AI work does. Every build is written and marked up so Google and ChatGPT can tell who you are, where you are and what you breed. The plans above check every month what they say about you. None of that is a promise that they will name you, and nobody selling this can make one. Part of every AI answer comes from pages you don't own.
Everything else
| Add on later | Price | |
|---|---|---|
| Extra page | $50 | Beyond the page count in your tier |
| Article | $50 | Researched, written so machines can read it, and linked from the rest of the site |
| Landing page for a place or a search | $100 | City or state, whichever people search |
| Google Business Profile setup | $450 | Set up for you, and already included in Growth and Authority. Google's video verification has to be recorded by the owner, and we walk you through it |
| Rush | +25% | Launched inside one week instead of two. One slot a month |
If you send somebody our way
Breeders talk to each other. If somebody books a build because you told them about us, you both get 25% off your care plan for six months. On the Standard plan that is $62.50 a month off, for each of you.
It's the care plan that is discounted, not the build. One discount runs at a time, so if you send two people the second six months starts when the first one finishes. They name you in their first message, and it starts the month they pay their first care plan bill. You need a care plan running at the time to earn it, because it's a discount on that bill.
Terms, in four lines
- The full price to book.
- Three rounds of changes at the design stage, then the design is final.
- Six months minimum on the care plan, then month to month.
- You own your words, your photographs and your web address. Leave after the six months and we hand you the whole site and the address, and you can take them to anybody. There's no exit fee.
Changing your mind, and what comes back if you do, is on the refunds page. The rest of the terms, in words you can check, are on the terms page.
Questions
Why publish prices at all?
Because the alternative wastes your time and ours. If a $3,400 build is more than you want to spend, you should find that out on this page rather than three emails in.
What if I need more pages than the tier includes?
$50 a page, added whenever. Nobody gets moved up a tier for going one page over.
Do I have to take a care plan?
Yes, for the first six months. A custom site with nobody looking after it turns into a broken site, and we would rather not build those. After six months it is month to month and you can stop whenever you like.
What happens if I leave?
We hand you the whole site and your web address, and you can take them to any other designer. No exit fee and no thirty-day notice buried in a term. It's your site.
Is there a payment plan?
The full price is paid to book. If that doesn't work for you, tell us on the call and we'll find something that does.
Is there a referral discount if I send another breeder your way?
Yes. If somebody books a build because you told them about us, you both get 25% off your care plan for six months. It's the care plan that is discounted, not the build, and one discount runs at a time, so if you send two people the second six months starts when the first one finishes. They name you in their first message.
Do you work with dog breeders as well as catteries?
Both, and the work is nearly identical. The differences are in the registries, the health testing and the words buyers search for.
Can you promise ChatGPT will name my cattery?
No, and be careful with anybody who says otherwise. We can make your site easy for Google and ChatGPT to read, easy to place in a town and a breed, and easy to stand behind. We can't promise the sentence that comes out the other end. Part of any AI answer is built from pages nobody owns, like forum threads and breed club listings, and the same question asked twice can come back with two different names. What we'll do is tell you every month what they say about you.
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Ready, or still working it out?
Either is fine. Tell us what's going on and we'll tell you whether a rebuild is the answer or not.
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