Foundation
$1,200to build
A dated site, one or two litters a year, mostly local buyers.
Home / Packages
Prices
Prices, published.
Every number we charge is on this page, and nobody is quoted a different one.
Not sure you need a build? The report, $25. A person reads your site, asks ChatGPT and the others what they say about your cattery, and writes down what to do in what order. Book a build within 30 days and the $25 comes off the price. What is in it.
The build
One payment to book. Every tier includes the move off your old builder with every old address pointed at its new page, and the editor. A site built from scratch, with no current site to work from, is $650 more on any tier. Changes after launch are covered by the care plan, below.
Growth
$1,800to build
Selling out of state, with a page for each place buyers come from.
Authority
$2,600to build
Two breeds, or a breeding program and something else you run alongside it.
| What's included | Foundation | Growth | Authority |
|---|---|---|---|
| Pages of the site itself | 8 | 9 | 9 |
| Landing pages for places and searches | –no | 4 | 6 |
| Written articles | –no | 3 | 10 |
| Pages in total | 8 | 16 | 25 |
| In every build | |||
| Moved off Wix, Squarespace, GoDaddy or WordPress, with every old page address pointed at its new one | ✓yes | ✓yes | ✓yes |
| The editor: add, change and retire animals, and upload photos from a phone | ✓yes | ✓yes | ✓yes |
| The availability engine: one update moves the cards, the machine-readable facts, the popups and the banner across the whole site | ✓yes | ✓yes | ✓yes |
| Photo galleries and an inquiry form | ✓yes | ✓yes | ✓yes |
| The behind-the-scenes facts that Google and ChatGPT read, set up properly | ✓yes | ✓yes | ✓yes |
| Google's own reporting tool set up, so you can see what people searched to find you | ✓yes | ✓yes | ✓yes |
| For selling out of state | |||
| The landing pages chosen from what people are really searching, checked before a word is written | –no | ✓yes | ✓yes |
| The pages an out of state buyer needs: how the animal travels, and what happens between the deposit and go home day | –no | ✓yes | ✓yes |
| Your Google Business Profile set up. Google's video check has to be recorded by you, and we walk you through it | –no | ✓yes | ✓yes |
| For a second breed | |||
| A second breed with its own pages, its own search terms and its own health testing | –no | –no | ✓yes |
| Time to launch | Up to 2 weeks | Up to 2 weeks | Up to 2 weeks |
Not sure which one? Growth is built for the commonest case, selling beyond your own town. Try the editor that comes with every build.
The care plan
Hosting, looking after it, and someone to write to. Six months minimum, then month to month.
Basic
$150a month
It stays up, safe and current, gets looked at four times a year, and you get two changes a month after the first week.
Standard
$250a month
Checked every month, kept in step with Google, and you can see how it's doing.
Premium
$350a month
It gets bigger every month, and you find out who is being named instead of you.
| What's included | Basic | Standard | Premium |
|---|---|---|---|
| Hosting, your web address, the padlock in the browser, and the settings that point the address at the site | ✓yes | ✓yes | ✓yes |
| Backups, uptime and security | ✓yes | ✓yes | ✓yes |
| The editor, and support for it | ✓yes | ✓yes | ✓yes |
| Changes to wording, photographs and prices. Unlimited for the first week after launch on every plan. A change is one email saying what you want done, and anything you do in the editor does not count | 2 a month, then $25 each | unlimited | unlimited |
| Reply the same working day | ✓yes | ✓yes | ✓yes |
| A check of the whole site, with the small things it finds put right | every 3 months | every month | every month |
| Seeing how it's doing | |||
| A note of the changes made | –no | ✓yes | ✓yes |
| When Google changes how it reads or shows sites, your pages updated to match | –no | ✓yes | ✓yes |
| A monthly report: impressions, the queries you appeared for, and one AI check | –no | ✓yes | ✓yes |
| Making it bigger | |||
| A new page or article published every month | –no | –no | ✓yes |
| Competitor research: ten to fifteen buyer questions put to ChatGPT and the other AI answers, and who got named instead of you | –no | –no | ✓yes |
Any plan works with any build.
What the AI work does. Every build is written so Google and ChatGPT can tell who you are, where you are and what you breed, and the plans check every month what they say about you. None of that is a promise that they will name you, and nobody selling this can make one.
Everything else
| Add on later | Price | |
|---|---|---|
| Starting from scratch | $650 | When there is no current site to work from. Every fact comes from a call with you and every word is written from nothing. One charge, whichever build |
| Extra page | $50 | Beyond the page count in your tier |
| Article | $50 | Researched, written so machines can read it, and linked from the rest of the site |
| Landing page for a place or a search | $100 | City or state, whichever people search |
| Google Business Profile setup | $450 | Set up for you, and already included in Growth and Authority. Google's video verification has to be recorded by the owner, and we walk you through it |
| Rush | +25% | Launched inside one week instead of two. One slot a month |
If you send somebody our way
If somebody books a build because you told them about us, you both get 25% off your care plan for six months. It applies to the care plan only, one discount runs at a time, they name you in their first message, and you need a care plan running to earn it.
Terms, in four lines
- The full price to book.
- Three rounds of changes at the design stage, then the design is final.
- Six months minimum on the care plan, then month to month.
- You own your words, your photographs and your web address. Leave after the six months and we hand you the whole site and the address. No exit fee.
The rest is on the refunds page and the terms page.
Questions
Do I have to take a care plan?
Yes, for the first six months. A custom site with nobody looking after it turns into a broken site. After six months it is month to month and you can stop whenever you like.
What happens if I leave?
We hand you the whole site and your web address, and you can take them to any other designer. You have had a copy of the files since launch. No exit fee and no notice period.
Is there a payment plan?
The full price is paid to book. If that doesn't work for you, tell us on the call and we'll find something that does.
Can you promise ChatGPT will name my cattery?
No, and be careful with anybody who says otherwise. We can make your site easy for Google and ChatGPT to read and easy to place in a town and a breed. We can't promise the sentence that comes out the other end, because part of any AI answer is built from pages nobody owns. What we'll do is tell you every month what they say about you.
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Ready, or still working it out?
Either is fine. Tell us what's going on and we'll tell you whether a rebuild is the answer or not.
Talk about your site