Live, and written down before it started.

What happened first

Before anything was touched, the old site was gone through page by page and every problem written into a record with a date on it. What was missing, what was thin, what AI couldn't make sense of, which pages existed but were linked from nowhere.

That record was made on 24 August 2026. It's the reason this rebuild will be able to say what changed instead of asserting that things improved.

Why we do it that way

Agency case studies are usually written after the fact, from memory, by the person being paid. A baseline taken before the work starts is the only thing that turns a claim into evidence, and it costs an afternoon.

What was changed

• The structure first: one page per thing a buyer searches for, instead of one page per idea
• The words on the pages that had none, which on a Persian cattery site is usually price, the waitlist and the health testing
• The facts behind the pages that Google and ChatGPT read: the cattery, the location and the available kittens
• Every old address pointed at its new page, so the pages that already earned something keep it

Open exoticstars.org and have a look for yourself

In their words

What isn't here yet

The search figures. The web address was pointed at the rebuild and the new site is the one people see now, checked on 30 August 2026. What's left is time. Google has to come back and read the new pages, and there has to be enough of a run after that for a comparison to mean anything. Until then there's no result to report, and this page won't invent one.