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Client case study

The site that stopped going stale between litters.

A client build for a Ragdoll cattery in Vancouver, Washington. Twenty-two pages redesigned from scratch and moved off Wix, every old address pointed at its new one, and an editor the cattery runs from a phone.

Written by Mark Truderung, who runs his own cattery. Last checked 1 September 2026.

Open lapdolls.com and have a look for yourself

The Lapdolls Ragdoll Cattery home page. A photograph of a Ragdoll kitten on a woven basket beside red winter berries sits next to the heading Home-raised Ragdoll kittens with heart and heritage, with a bar across the top saying Ragdoll kittens available now.
Shown as it looks on a phone.

Where it started

It was a Wix site that looked fine and behaved badly. Every kitten sold meant editing the same information in four places, and it usually got done in three. Availability drifted out of date within days of a litter being announced, which is the exact moment the page matters most.

Underneath that was the ordinary Wix problem. No way to reach the hidden top of a page, no way to add the plain facts behind it that Google and ChatGPT read, and page addresses that couldn't be changed without losing whatever had been earned.

The Lapdolls Ragdoll Cattery home page as it is now. A bar across the top says Ragdoll kittens available now. Below it, a line reading TICA and CFA registered, established 2017, Vancouver WA sits above the heading Home-raised Ragdoll kittens with heart and heritage, with a photograph of a Ragdoll kitten on a woven basket beside it.
The same home page as it was on Wix. A wide photograph of a Ragdoll cat on a sofa fills the top of the page, with the cattery name in script lettering across it and two social media icons underneath. The heading Ragdoll Kittens for Sale in Washington sits below the photograph.
Before After
Drag the handle across, or click it and use the arrow keys. The left half is the home page on Wix, the right half is the same page today. The line naming the registrations, the year and the town, and the bar saying whether there are kittens available, are the parts a search engine and ChatGPT can read.

What was built

Twenty-two pages: nine core pages, six landing pages written for the searches a Ragdoll breeder in the Pacific Northwest gets, and seven articles. Built as plain web pages with no builder underneath, and the site republishes itself on every save.

  • Every old Wix address mapped to its new home, so no old link came back as a page-not-found
  • The availability engine: one change to a kitten moves the cards, the litter pages, the reserved popup, the announcement bar and the facts behind the page, across fifteen pages, in about a minute. It's running on the kittens page now
  • An editor that runs from a phone. Photographs upload from the camera roll, edits save straight to the site's files, and the site rebuilds itself
  • The facts behind every page, the ones Google and ChatGPT read: the cattery, its hours, its location, the breed, and each available kitten
  • The lettering served from the site itself, nothing loaded from anybody else, and no cookie pop-up because there's nothing to consent to

The part that mattered most

Not the design. The part that rebuilds the pages. A breeder site is a small inventory system that happens to have photographs, and every breeder site we have watched go stale went stale for the same reason: updating it was somebody else's job.

The second screen of the home page now. A row reading TICA registered, CFA registered, genetically tested, three-year health guarantee and home-raised, above a heading Raised with love from day one and a grid of kitten photographs.
The second screen of the old Wix home page. Three paragraphs of centered text, and above them the line We don't always have kittens available, but we maintain a small waiting list for upcoming litters.
Before After
This is the sentence the old site had to use: we don't always have kittens available, but we maintain a small waiting list. Not because there were no kittens, but because keeping that page honest meant editing the same thing in four places. The page now says what's available, and when it was last changed.

The same generator, scaled down to one screen, is the demo running on the home page. Add a kitten or mark one sold and watch three panels move together. That's the real code with made-up kittens in it.

In their words

“I am not a computer person. I add a kitten from my phone and it is on the site a minute later, and that is the whole reason this works for me. Buyers read everything before they write, so the people who contact me are ready. Mark built it, he keeps it running, and I have never had to wait on him.”

Lapdolls Ragdoll Cattery

What we aren't claiming

The pictures above are the site itself. The search numbers are a separate thing and they aren't here yet: when they are, they will be screenshots of Search Console rather than figures typed into a paragraph. Nothing on this site is a result until it can be shown.

Read next

Cat breeder websitesWhat we build for catteries, and what it costs. Moving off WixKeeping what the old site earned when you move. Exotic Stars, liveA rebuild with the problems written down before anything was touched.

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